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Account Management vs Customer Success Explained

Arpedio

Understanding the Basics of Account Management The complexities of client relationship management and the nuanced strategies that underpin successful account management are essential knowledge for any professional seeking to navigate the intersection of customer engagement and business growth strategy.

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Strategic Account Management

ProlifIQ

Account managers are tasked with managing these accounts, serving as the main point of contact, and ensuring that the customers achieve the outcomes that they purchased your tool or service for. This alignment helps in driving sustainable growth and ensuring the overall success of the strategic account management program.