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Key account management strategy: Setting things in motion

PandaDoc

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

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Strategic Account Management

ProlifIQ

Account managers are tasked with managing these accounts, serving as the main point of contact, and ensuring that the customers achieve the outcomes that they purchased your tool or service for. It requires thorough analysis, research, and insights to identify the right accounts and formulate effective account management strategies.

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How to Succeed With Account Management

Arpedio

Let’s break it down: So, account management is the process of providing your customers with the best service, support and show opportunities for improvement. The practice involves managing relationships with customers and clients, and keeping them happy by making sure that their needs are met. What Does an Account Manager Do?

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What Is Account Mining? What Are the Top Account Mining Strategies?

SmartKarrot

This research often involves upselling opportunities , growth spectrums, and demand forecasts. Account mining can help your business identify, recognize and expedite potential areas of account growth, future account projections, and much more. Identifying Unexplored Business Functions.