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Strategic Account Management

ProlifIQ

Account managers are tasked with managing these accounts, serving as the main point of contact, and ensuring that the customers achieve the outcomes that they purchased your tool or service for. This approach helps maximize revenue potential and strengthen the account’s overall value proposition.

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Enterprise Account Management: Crafting the Perfect Playbook for Large-Scale Clients

SmartKarrot

Businesses today strive to get growth from existing accounts and, the role of Enterprise Account Management has come to the forefront in that regard. Designing and implementing the perfect playbook for managing large-scale clients is crucial to ensuring consistent customer experience and business growth.