article thumbnail

Strategic Account Management

ProlifIQ

Account managers are tasked with managing these accounts, serving as the main point of contact, and ensuring that the customers achieve the outcomes that they purchased your tool or service for. This approach helps maximize revenue potential and strengthen the account’s overall value proposition.

article thumbnail

Enterprise Account Management: Crafting the Perfect Playbook for Large-Scale Clients

SmartKarrot

It provides your team with the guidance and ‘how-to’ on nurturing the relationships and managing the multiple moving parts in an account. Designing an Effective Playbook for Large-Scale Clients Developing an effective playbook for managing large-scale clients helps in driving consistent account growth and sentiment.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Clients developed a strong relationship with their suppliers and enjoyed greater benefits. And everyone was happy (mostly - some clients are never satisfied!). Key Account Management Concepts. Value proposition. Create a differentiated value proposition for key accounts. Kurzrock, W.

article thumbnail

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. We chatted about: – the importance of having a client development plan.