Remove Account Growth Remove Account Planning Remove Client Development Remove Value Proposition
article thumbnail

Strategic Account Management

ProlifIQ

Account managers are tasked with managing these accounts, serving as the main point of contact, and ensuring that the customers achieve the outcomes that they purchased your tool or service for. This alignment helps in driving sustainable growth and ensuring the overall success of the strategic account management program.

article thumbnail

How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. We chatted about: – the importance of having a client development plan.

article thumbnail

What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Clients developed a strong relationship with their suppliers and enjoyed greater benefits. And everyone was happy (mostly - some clients are never satisfied!). Key Account Management Concepts. Value proposition. Create a differentiated value proposition for key accounts. Kurzrock, W.