Red Star Kim

NOVEMBER 13, 2023

Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team. And 90% didn’t have a marketing plan for private client. 67% felt that marketing (generating enquiries) and 33% felt that existing client development was the area requiring most attention.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

JULY 11, 2022

Research at Cranfield shows that successful marketers make a major contribution to corporate wealth by understanding markets, doing proper needs-based segmentation , developing quantified value propositions , competitive analysis, portfolio analysis and managing marketplace risk, all encapsulated in a strategic marketing plan.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Hubspot Sales

APRIL 4, 2023

I have a proven track record of helping clients develop practical and sustainable solutions that consider cost-benefit." Add a positive spin by describing how you're approaching these challenges — or developing certain skills to keep up with these changes.

Supply Chain 105

Supply Chain Leadership Construction Artificial Intelligence 105

ProlifIQ

JUNE 21, 2023

By conducting thorough market research, analyzing customer data, and staying abreast of industry trends, account managers can identify these white spaces and develop strategies to capitalize on them. This approach helps maximize revenue potential and strengthen the account’s overall value proposition.

Account Management 52

Account Management Management Account Planning Stakeholders 52

SmartKarrot

OCTOBER 5, 2023

Designing an Effective Playbook for Large-Scale Clients Developing an effective playbook for managing large-scale clients helps in driving consistent account growth and sentiment. Value Alignment to Different Personas Understanding and aligning the organizations value propositions to different customer personas is crucial.

Account Management 10

Account Management Management Value Proposition Stakeholders 10

SmartKarrot

JUNE 21, 2021

Review and propose process improvements that drive client and market penetration. Drive events, below-the-line activities and represent the client in industry forums to drive awareness. Create & articulate compelling value propositions for services in coordination with the marketing team.

Customer Success 10

Customer Success eCommerce Value Proposition Advertising 10

Account Manager Tips

MAY 25, 2021

Clients developed a strong relationship with their suppliers and enjoyed greater benefits. And everyone was happy (mostly - some clients are never satisfied!). Value proposition. Create a differentiated value proposition for key accounts. It should not be the same service you offer every client.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246