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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). 40% Selling (winning new clients). 10% Existing client development.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team. And 90% didn’t have a marketing plan for private client. 67% felt that marketing (generating enquiries) and 33% felt that existing client development was the area requiring most attention.

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Strategic Account Management

ProlifIQ

This team consists of dedicated professionals who work collaboratively to support the strategic account manager in delivering value to the strategic accounts. The team’s expertise and knowledge help in navigating complex organizational structures, understanding customer dynamics, and building strong relationships with stakeholders.

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15+ Interview Questions for Consultants [+ Sample Responses]

Hubspot Sales

I have a proven track record of helping clients develop practical and sustainable solutions that consider cost-benefit." Add a positive spin by describing how you're approaching these challenges — or developing certain skills to keep up with these changes. Tell me about a time when you struggled to meet a deadline.

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Enterprise Account Management: Crafting the Perfect Playbook for Large-Scale Clients

SmartKarrot

Designing an Effective Playbook for Large-Scale Clients Developing an effective playbook for managing large-scale clients helps in driving consistent account growth and sentiment. Below, we explore several components to consider when designing an effective playbook for large-scale clients.

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Jun 21 – Customer Success Jobs

SmartKarrot

Effectively lead initiatives that require collaboration across several internal LiveRamp resources and stakeholders, including but not limited to product, finance, technical services, data ethics, legal and privacy teams. Clearly communicate the progress of weekly/monthly/quarterly initiatives to internal and external stakeholders.

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May 09 – Customer Success Jobs

SmartKarrot

Represent Customer Success at leadership and executive meetings to deliver organization value proposition to drive new business and positive outcomes. Monitor client KPIs and targets to ensure success. Curate and manage the business messaging to appeal to the appropriate stakeholders.