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Why agency account managers struggle to think ahead

Account Management Skills

Do you struggle to think ahead about your clients? I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. Conversely if the agency is more specialised, the account managers can build some expertise in this area.

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The trouble with account managers

Account Management Skills

Paint a picture of the client’s future business and provide an ROI on the relationship – so they can have client improvement conversations ( according to Gartner ) Be knowledgeable, professional and efficient when it comes to delivering the agency’s service but also proactive with suggesting new, business-relevant ideas and insight (..)

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Jul 02 – Customer Success Jobs

SmartKarrot

Track trends in client satisfaction metrics to drive and maintain high levels of satisfaction and user adoption of products and services, deliver programs to retain clients and mitigate churn. Efficiently manage time to focus on essential activities to ensure customer satisfaction, account renewal, and account growth.

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Dec 22 – Customer Success Jobs

SmartKarrot

Deliver meaningful, strategic, and tactical insight to the leadership team through customer feedback, business goals, key performance indicators, and customer analysis. As a Senior Customer Success Manager, you will be responsible for building and maintaining profitable relationships with large direct and agency Tourism clients.

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Top 50 Women Leaders in Customer Success 2022

SmartKarrot

An exceptional thought leader and a brilliant coach to thousands of executives, Allison Pickens, is a leading expert on recurring revenue growth. Her portfolio is gilded with leadership roles like board director, investor, COO, and P&L owner. Annette Franz. Annette Franz is the Founder and CEO of CX Journey Inc. Donna Weber.