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3 Practical Ways to Optimize Account Growth

SOAR Performance Group

A challenging market in recent years has caused many companies to reconsider how they balance new account acquisition with existing customer expansion. Keep reading for 3 practical shifts your organization […] The post 3 Practical Ways to Optimize Account Growth appeared first on SOAR Performance Group.

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From ‘order taker’ to trusted advisor: raising the value of account management with agency leadership support

Account Management Skills

I’ve recorded a 5-part mini podcast series called “Entrepreneurial account management” and the second short episode is called “From ‘order taker’ to trusted advisor: raising the value of account management with agency leadership support – you can access it here. Let’s look at the first point above.

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Why hybrid account managers struggle to grow accounts

Account Management Skills

There’s an account growth problem for agencies with hybrid account managers. When I say ‘hybrid’ I mean, you are responsible for account growth but you’re also responsible for delivering projects. Why does it create an account growth problem? Skillset a.

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Why agency account managers struggle to think ahead

Account Management Skills

I speak to multiple account managers (AMs) every day. Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. Conversely if the agency is more specialised, the account managers can build some expertise in this area. Every account manager has their own approach to account growth.

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Why are account managers not cross selling and upselling during client meetings?

Account Management Skills

How can account managers be more confident? You can’t just tell account managers to be more confident! If the agency’s senior leadership team wants account managers to spot commercial opportunities in meetings, they need to know what to look for – and how to ask great questions and/or follow up.

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Key account manager attributes 10 essential skills for key account managers and where to learn them for free 1. Leadership 7. Key account manager attributes Key account managers are responsible for everything to do with the customer lifecycle. Leadership To be a leader, you don't need to have a title.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Key account management is the secret to grow revenue and customer retention. Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Pass it on.