Account Management Skills

FEBRUARY 6, 2023

There’s an account growth problem for agencies with hybrid account managers. When I say ‘hybrid’ I mean, you are responsible for account growth but you’re also responsible for delivering projects. Why does it create an account growth problem? Skillset a.

Account Management 52

Account Management Management Account Growth Leadership 52

Account Management Skills

DECEMBER 8, 2023

Why do account managers miss new account growth opportunities in client meetings? What are the key benefits (to the client) of an account manager asking great questions?: What are the key benefits (to the account manager) of asking the client great questions?

Account Management 52

Account Management Management Account Growth Client Relationships 52

Account Management Skills

APRIL 4, 2024

Michael Farmer, a management consultant who has studied creative agencies for 30 years, said this during our recent interview : “Account managers need to be more like Bain consultants” He was referring to the fact that clients aren’t seeing an ROI from working with agencies.

Account Management 40

Account Management Management Account Growth Client Relationships 40

SOAR Performance Group

DECEMBER 13, 2023

A challenging market in recent years has caused many companies to reconsider how they balance new account acquisition with existing customer expansion. Keep reading for 3 practical shifts your organization […] The post 3 Practical Ways to Optimize Account Growth appeared first on SOAR Performance Group.

Account Growth 59

Account Growth Acquisition Organization Marketing 59

Account Management Skills

JANUARY 26, 2023

While preparing for a seminar with David C Baker , I’ve been reflecting on what de-motivates account managers. Unlike many agency advisors, David has invested in profiling account managers. Not only could I recognise myself, but I have been training account managers since 2016 and can validate his findings.

Account Management 52

Account Management Management Account Growth Client Relationships 52

Account Management Skills

SEPTEMBER 11, 2023

What does this mean for account managers responsible for account growth?: What does this means for you? Saw success on a particular marketing activity and elected to spend more on it (36%) What this means for you: Are any campaigns / services working well for your clients right now?

Account Management 52

Account Management Management Account Growth Decision-making 52

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Account Management Skills

NOVEMBER 7, 2022

I get to speak to a lot of account managers who work in creative agencies. And I get a lot of questions about how they can progress their career, how they can be better at the account management role, and some of the key things that are most important when it comes to being more efficient and more effective in the role.

Account Management 52

Account Management Management Suppliers Meetings 52

Account Management Skills

JANUARY 29, 2024

The account manager’s job is to keep and grow client relationships. What holds account managers back from growing accounts? I’ll be talking more about pricing with Alfie Wenegieme FCCA , Managing Partner at Cactus on the next podcast episode “Creative Agency Account Manager”

Account Management 40

Account Management Profitability Account Growth Procurement 40

Account Management Skills

MARCH 29, 2021

We discussed everything to do with account management, including why David thinks the account management role is the most difficult role in the whole agency. I hope you come away with lots of new ideas about the account management role. Baker , who is a legend in the agency world.

Account Management 40

Account Management Management Client Relationships Decision-making 40

Account Management Skills

NOVEMBER 21, 2022

He’s brilliant, just go and ask for his advice and I went and had a coffee with him, and he just said, there’s an account management position open, do you want it? I hadn’t really been trained professionally as an account manager. So, the product manager and the account manager seem to gel really well.

Digitalization 104

Digitalization Account Management Marketing Leadership 104

Revegy

MAY 14, 2018

Moreover, companies that use a solution designed specifically for account planning have an 11-point advantage over those using manual efforts and a 9-point advantage over those using homegrown or CRM applications. What would a 9 to 11-point increase to your key account growth mean for your organization?

Co-Creation 53

Co-Creation Key Account Management Account Management Account Planning 53

DemandFarm

MAY 12, 2023

This stream is also the biggest contributor for the account growth. Specialized Key Account Management tools like DemandFarm come in handy to identify whitespaces and harness key relationships. Marketing tools for ‘Booked Contracts’ ought to focus on Account-Based Marketing and Intelligence to inform marketing campaigns.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

SmartKarrot

MAY 27, 2020

Has your mind been pondering around these questions like – ‘What skills are the top account management companies looking for’? Are they even looking for account managers to hire? Let’s see how you can benefit from the best account manager training available online. LAMP Account Management Training .

Account Management 10

Account Management Management Key Account Management Account Growth 10

Account Management Skills

DECEMBER 5, 2022

This is part two of a two part episode about raising your account management game. So you want to raise your profile, or you’re not really sure what you can do to be more effective in your account management role. This is part two of a two part episode about raising your account management games.

Management 52

Management Account Management e-Learning Client Relationships 52

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. White spot analysis to identify gaps in the account approach.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Account Management Skills

MARCH 20, 2023

On this episode, we’re talking about the split between the agency Account Manager and the agency Project Manager role, with Kate Vines and Kio Aghoghogbe from Hallam. Kate is Project Delivery Manager and Kio is Senior Digital Account Manager. So a very warm welcome Kate and Kio.

Digitalization 52

Digitalization Account Management Decision-making Management 52

SmartKarrot

NOVEMBER 24, 2021

Guide the development, execution, and maintenance of tailored Account Growth Plan and Playbook. Collaborate with sales leadership to design account handoff processes. Design and implement account tiers, ensuring each account is served efficiently and effectively based on size.

Customer Success 19

Customer Success Account Management Leadership Account Growth 19

Janek Performance Group: Account Planning

JULY 13, 2021

One of the buzzphrases swirling around the sales stratosphere over the last few years is Strategic Account Management, or SAM. What is Strategic Account Management? Hence, the best strategic account manager is not necessarily your best sales rep (we’ll talk more about that later).

Account Management 52

Account Management Management Account Planning Interpersonal Skills 52

Account Management Skills

NOVEMBER 2, 2021

This episode is for you if you want to use LinkedIn in more effectively to grow your business, or to help your account management career. By the end of nine weeks working with me, you’ll have a repeatable, client centric approach to increasing revenue from your existing accounts. ?. Welcome to Episode 48. Jenny 03:06.

Account Management 72

Account Management Decision-making Meetings Management 72

SmartKarrot

MARCH 7, 2022

Develop and implement tailored and proactive customer programs that provide continued value to the customer and drive long-term account growth. Define and develop metrics and dashboards to provide visibility and actionable insights to internal teams and leadership.

Customer Success 19

Customer Success Account Growth Onboarding Account Planning 19

SmartKarrot

SEPTEMBER 7, 2022

Partner with Sales, Account Management, and Implementation teams to ensure effective success plans are in place for existing and incoming customers. Work alongside the C-level sales leaders within accounts to create data-driven solutions for supercharging sales.

Customer Success 19

Customer Success Stakeholders Client Onboarding Onboarding 19

ProlifIQ

JANUARY 27, 2022

Key hires and personnel changes, particularly in leadership positions. You can’t really do a great job at account-based selling unless you bring all your resources to bear. That place is ideally Salesforce and the key account management app you use to expand its capabilities. Major ongoing, multi-phase projects.

Account Planning 52

Account Planning Stakeholders B2B Key Account Management 52

Account Management Skills

JULY 27, 2021

A quick reminder that my next Account Accelerator Programme is starting on September 23rd 2021. This programme is all about building confidence for account managers. It’s designed to take you from unpredictable project revenue to more predictable account growth. Phil 28:37. And that stuck with me.

Account Management 52

Account Management Decision-making Management Marketing 52

SmartKarrot

AUGUST 19, 2020

Role: Strategic Executive Account Manager Location: Texas, Austin, US Mountain View/Sunnyvale, CA, US Organization: Synopsys Inc Synopsys is seeking someone who can strengthen the relationships and grow the business on a worldwide basis with the customers and eco-system partner. Manage renewals and expansions.

Customer Success 10

Customer Success Account Management Account Growth Leadership 10

Account Management Skills

MARCH 23, 2021

I’ve asked Simon to share with us a little bit more about the role of a planner in an agency, how they work with the account management team, how it adds value to clients and leads to client retention and at what point an agency should consider having one. Transcript: . Thanks for having me on. I totally agree.

Account Management 52

Account Management Banking Advertising Profitability 52

Account Management Skills

AUGUST 17, 2021

Designed for agency account managers and account directors, it kicks off again on 23rd September 2021. It’s designed to take your agency from unpredictable project revenue to more predictable account growth. And they started to build that agency structure with account managers as well.

Account Management 40

Account Management Communication Management Advertising 40

SmartKarrot

JANUARY 27, 2022

Apply here: [link] Role: Customer Success Manager Location: London, England, United Kingdom (On-site) Organization: Oktopost As a Customer Success Manager, you will be responsible for all post-sale activities, including initial onboarding, social strategy, expansion, and retention.

Customer Success 19

Customer Success Stakeholders Account Growth Facilitation 19

SmartKarrot

APRIL 27, 2021

Create and implement a customer success engagement model inclusive of account management, retention and cross-sell/up-sell initiatives. Expand revenue and League expanded offerings in existing accounts and increase average customer lifetime value.

Customer Success 10

Customer Success Account Management Stakeholders Finance 10

SmartKarrot

JULY 17, 2020

Apply here: [link] Role: Customer Success Manager- UK Market Location: Copenhagen, Denmark Organization: Trustpilot Trustpilot is looking for a CSM who can join their Account Management function in Copenhagen. Have regular meetings with the customers to improve relationships and resolve challenges/escalations.

Customer Success 10

Customer Success Account Management Account Growth Leadership 10

SmartKarrot

FEBRUARY 4, 2021

Develop and implement tailored and proactive customer programs that provide continued value to the customer and drive long-term account growth. Define and develop metrics and dashboards to provide visibility and actionable insights to internal teams and leadership. Deliver Quarterly Reviews, Product Updates, Check-in, etc.

Customer Success 10

Customer Success Logistics Customer Life Cycle Onboarding 10

SmartKarrot

MARCH 8, 2022

An exceptional thought leader and a brilliant coach to thousands of executives, Allison Pickens, is a leading expert on recurring revenue growth. Her portfolio is gilded with leadership roles like board director, investor, COO, and P&L owner. Bhavika Kochhar is an Enterprise Customer Success Manager, Americas, at Algonomy.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

SmartKarrot

AUGUST 11, 2020

Apply here: [link] Role: Customer Success Manager – ANZ Location: Sydney, Australia Organization: OutSystems As a CSM, You have to ensure the most of the customers are realizing the full value of OutSystems products and solutions across their entire global enterprises. Manage renewals and identify growth opportunities.

Customer Success 10

Customer Success Key Account Management Account Growth Leadership 10

SmartKarrot

JANUARY 28, 2021

Apply here: [link] Role: Head of Customer Success Location: London, England, United Kingdom Organization: Mind Gym As a Head of Customer Success, you will be responsible for Providing clear leadership to the Customer Success team by setting clear objectives and targets. Lead client success relationships with leading global companies.

Customer Success 10

Customer Success Stakeholders Onboarding Account Growth 10

SmartKarrot

OCTOBER 12, 2022

Leadership must decide that the value of an innovative technology outweighs not only licensing costs but also these ancillary factors before moving forward with it. Increased revenue from current accounts is referred to as account expansion. Sales is frequently in charge of account growth and retention in enterprises.

B2B 10

B2B Onboarding Customer Success B2C 10