Account Management Skills

FEBRUARY 15, 2024

I was chatting to one of my clients recently about the benefits of introducing account management in their agency for the first time. When you start an agency, typically you start with project management. As a small, agile team it makes sense for project managers to be responsible for client management.

Account Management 52

Account Management Management Account Growth Client Relationships 52

Account Management Skills

DECEMBER 8, 2023

Why do account managers miss new account growth opportunities in client meetings? What are the key benefits (to the client) of an account manager asking great questions?: What are the key benefits (to the account manager) of asking the client great questions?

Account Management 52

Account Management Management Account Growth Client Relationships 52

Account Management Skills

APRIL 4, 2024

Michael Farmer, a management consultant who has studied creative agencies for 30 years, said this during our recent interview : “Account managers need to be more like Bain consultants” He was referring to the fact that clients aren’t seeing an ROI from working with agencies.

Account Management 40

Account Management Management Account Growth Client Relationships 40

Account Management Skills

JANUARY 26, 2023

While preparing for a seminar with David C Baker , I’ve been reflecting on what de-motivates account managers. Unlike many agency advisors, David has invested in profiling account managers. Not only could I recognise myself, but I have been training account managers since 2016 and can validate his findings.

Account Management 52

Account Management Management Account Growth Client Relationships 52

Account Management Skills

NOVEMBER 7, 2022

I get to speak to a lot of account managers who work in creative agencies. And I get a lot of questions about how they can progress their career, how they can be better at the account management role, and some of the key things that are most important when it comes to being more efficient and more effective in the role.

Account Management 52

Account Management Management Suppliers Meetings 52

Account Management Skills

JANUARY 29, 2024

The account manager’s job is to keep and grow client relationships. What holds account managers back from growing accounts? I’ll be talking more about pricing with Alfie Wenegieme FCCA , Managing Partner at Cactus on the next podcast episode “Creative Agency Account Manager”

Account Management 40

Account Management Profitability Account Growth Procurement 40

Account Management Skills

NOVEMBER 21, 2022

Given the current unstable economic climate, client retention for agencies is a real top priority right now. He’s brilliant, just go and ask for his advice and I went and had a coffee with him, and he just said, there’s an account management position open, do you want it? And I just thought I’d jump for it.

Digitalization 104

Digitalization Account Management Marketing Leadership 104