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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Definition of key account management. If you're not sure what key account management is, don't worry, you're not alone. In other words, spend more of your time and resources on the clients with the best growth potential. Sales people won the clients. Key account managers kept them.

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Account plans are help you define your key account strategy.

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Why do we need account managers anyway?

Account Management Skills

I was chatting to one of my clients recently about the benefits of introducing account management in their agency for the first time. When you start an agency, typically you start with project management. As a small, agile team it makes sense for project managers to be responsible for client management.

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How to get account managers to ask better questions

Account Management Skills

Why do account managers miss new account growth opportunities in client meetings? What are the key benefits (to the client) of an account manager asking great questions?: What are the key benefits (to the account manager) of asking the client great questions?

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How to solve a client’s business problem as an agency account manager

Account Management Skills

Michael Farmer, a management consultant who has studied creative agencies for 30 years, said this during our recent interview : “Account managers need to be more like Bain consultants” He was referring to the fact that clients aren’t seeing an ROI from working with agencies.

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Account Executive vs Account Manager: Key Differences

Arpedio

In the intricate world of business operations , the distinction between roles in sales and client management is pivotal. Specifically, sales positions such as Account Executive and Account Manager are critical in driving a business’s success. Who is an Account Executive? Who is an Account Manager?

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Account Management vs Customer Success Explained

Arpedio

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.