Strategic Account Management Association

NOVEMBER 11, 2022

Seven key drivers of strategic account management to helps SAMs leverage customer insights and co-create value in the face of industry disruptions. The post The Essential Seven Factors for Unlocking Strategic Account Growth appeared first on Strategic Account Management Association.

Account Growth 520

Account Growth Account Management Management Co-Creation 520

Arpedio

JUNE 1, 2023

. #6 Customers Need to be at the Forefront of Everything you do When you put the customer in the center, and you bring cross-functional resources into the account planning process, amazing things happen. This further emphasized the importance of proactive and regular customer engagement to drive account growth.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Revegy

MAY 14, 2018

What would a 9 to 11-point increase to your key account growth mean for your organization? The Strategic Cost of Key Accounts. Customers expect value co-creation. Are you over-dependent on individuals who own all the account intelligence and relationships?

Co-Creation 53

Co-Creation Key Account Management Account Management Account Planning 53

Account Management Skills

AUGUST 24, 2021

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SmartKarrot

MARCH 8, 2022

Diana also co-created the ‘Open Book of Customer Success,’ a free workspace with all the resources to help Customer Success professionals. She is the co-founder of ePesos, which required her to build the Customer Success team from scratch. In turn, Diana helps her clients’ businesses grow. Like what you are reading? Erika Villarreal.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Mercuri International

MAY 23, 2023

Set objectives & strategy A SAM should create a sensible and sustainable strategy for strategic accounts, help develop the account plan, and build buy-in across the organization. AI tools to augment the SAM might include: Embedded tools to predict strategic account growth areas. But there are risks.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52