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Account Management vs Customer Success Explained

Arpedio

Their duties extend from strategic account planning , which involves crafting tailored solutions that resonate with the client’s specific challenges and ambitions, to actively seeking opportunities for account growth through cross-selling or upselling.

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Enterprise Account Management: Crafting the Perfect Playbook for Large-Scale Clients

SmartKarrot

It provides your team with the guidance and ‘how-to’ on nurturing the relationships and managing the multiple moving parts in an account. Designing an Effective Playbook for Large-Scale Clients Developing an effective playbook for managing large-scale clients helps in driving consistent account growth and sentiment.