Account Management, Account marketing, Client Relationships and Webinar

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Account Management

Account marketing

Client Relationships

Webinar

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. Why do law firms needs SAM?

Key Account Management

Key Account Management Account Management Management Client Relationships

Referrer Management – Capacity and Capability

Red Star Kim

OCTOBER 16, 2023

There was advice for pragmatic solutions: from starting small (focus on a few key relationships, concentrate on “field of play”, Key Account Management (KAM) programmes), preparing relationship maps, scraping data from email threads and reverse engineering successful relationships.

Management

Management Emotional Intelligence Onboarding Communication

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Referrer Management – Capacity and Capability

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