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Account Management

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management

Key Account Management Account Management Management Value Proposition

Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

FEBRUARY 9, 2022

This evaluation should consider whether growth has come through the retention of current customer revenue, the penetration of customers through increased usage or additional products, or the acquisition of new customers. The structure may be developed around key segments – for example, the telecommunications industry or major accounts.

Value Proposition

Value Proposition Advertising Sales Profitability

Strategic Accounts Today

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

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