Acquisition, Business Planning and Global Accounts

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Acquisition

Business Planning

Global Accounts

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

APRIL 13, 2023

Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses. Customer Advocacy The process of mobilizing key accounts to become advocates for a company by getting testimonials, case studies, and referrals.

Key Account Management

Key Account Management Account Management Management Value Proposition

Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

FEBRUARY 9, 2022

This evaluation should consider whether growth has come through the retention of current customer revenue, the penetration of customers through increased usage or additional products, or the acquisition of new customers. The structure may be developed around key segments – for example, the telecommunications industry or major accounts.

Value Proposition

Value Proposition Advertising Sales Profitability

Strategic Accounts Today

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

Stay Connected