65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary
DemandFarm
APRIL 13, 2023
It is used by sales and account management teams to understand how customer organizations work, identify key decision-makers, and plan their course of action. Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses.
52 
Let's personalize your content