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How to define a strong KAM Training Path

KAM With Passion

For Key Account Managers, although this representation is somewhat oversimplified, it is essentially about mastering the design and implementation of a relevant and impactful Key Account Plan and overcoming the challenges of implementation. Basic – Module 1: KAM Strategy & Methodology, Module 2: Key Account Planning.

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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

It is used by sales and account management teams to understand how customer organizations work, identify key decision-makers, and plan their course of action. Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses.

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Get from Good to Great: Strategic Account Planning

Revegy

Your strategic account planning process is integral to optimizing revenue in your largest accounts. What is Strategic Account Planning? Before we dive into account planning best practices, let’s all get on the same page about account planning. Planning methodology. Infrastructure.