Remove Acquisition Remove Business Planning Remove Global Accounts Remove Value Proposition
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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Contract Renewal Management The process of managing the renewal of contracts with key accounts involving negotiation, pricing, and value proposition analysis is known as Contract Renewal Management. Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses.

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

But there are principles of finance that if you apply them to sales, including incentive plans, you can accelerate what you do. We really try to understand who the customer is and what our value proposition is to that customer. The second layer, sales strategy, defines the sales organization’s action plan to achieve its goal.