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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Contract Renewal Management The process of managing the renewal of contracts with key accounts involving negotiation, pricing, and value proposition analysis is known as Contract Renewal Management. Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses.

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How to define a strong KAM Training Path

KAM With Passion

If possible, it should also cover the definition of one or several Account-specific Value Proposition. It must also include some base knowledge and practice on the constitution of the Key Account Team: identity and roles of the team members.

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

We really try to understand who the customer is and what our value proposition is to that customer. That insight allows leaders to see any gaps and determine where they can improve value proposition, sales coverage, and sales process. The highest level value proposition is usually communicated at a company level.