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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

The goal is to establish trust, drive sales, and help customers achieve their business objectives. Contract Renewal Management The process of managing the renewal of contracts with key accounts involving negotiation, pricing, and value proposition analysis is known as Contract Renewal Management.

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

But there are principles of finance that if you apply them to sales, including incentive plans, you can accelerate what you do. We really try to understand who the customer is and what our value proposition is to that customer. The second layer, sales strategy, defines the sales organization’s action plan to achieve its goal.