Account Management Co-Creation Digital Transformation Innovation 
Arpedio
MARCH 7, 2022
For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? To summarize, sales and marketing need to co-orchestrate the account plan.
Arpedio
NOVEMBER 17, 2021
On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Digital transformation calls for customer-centricity. Key takeaways from SAMA Global Summit 2021. ? Back to blog.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Arpedio
NOVEMBER 17, 2021
On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Digital transformation calls for customer-centricity. Key takeaways from SAMA Global Summit 2021. ? Back to blog.
Arpedio
NOVEMBER 17, 2021
On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Digital transformation calls for customer-centricity. Key takeaways from SAMA Global Summit 2021. ? Back to blog.
SBI
NOVEMBER 7, 2019
Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success.
Expert insights. Personalized for you.
52 
Let's personalize your content