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Key takeaways from SAMA Global Summit 2021?

Arpedio

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Digital transformation calls for customer-centricity. Key takeaways from SAMA Global Summit 2021. ? Back to blog.

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Key takeaways from SAMA Global Summit 2021?

Arpedio

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Digital transformation calls for customer-centricity. Key takeaways from SAMA Global Summit 2021. ? Back to blog.

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article thumbnail

Key takeaways from SAMA Global Summit 2021?

Arpedio

On November 9 and 10, SAMA held their annual Global Summit: two half-days of virtual learning, sharing and networking on the future of Strategic Account Management, and we’re thrilled to have been part of it. Digital transformation calls for customer-centricity. Key takeaways from SAMA Global Summit 2021. ? Back to blog.

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Why ABM is essential to your business

Arpedio

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? To summarize, sales and marketing need to co-orchestrate the account plan.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Due to energy optimisation, we will avoid all customer visits unless otherwise necessary for a human co-creation.

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What type of B2B sales will still exist in 50 years?

QYMATIX

Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars. Due to energy optimisation, we will avoid all customer visits unless otherwise necessary for a human co-creation.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Doug Winter, Seismic co-founder and CEO. Seismic, the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. San Diego, CA and New York, NY (November 5, 2019) –. Industry News. Sales Enablement. Industry News. Industry News.