Why ABM is essential to your business
Arpedio
MARCH 7, 2022
For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Key takeaways. Absolutely yes! Why ABM is crucial to the SAM journey.
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