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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

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Understanding Sales Process, Methodology, and Competencies

Mike Kunkle

It includes frameworks, models, steps, and techniques that sellers use to open and win an opportunity or manage an account. A methodology is considered full cycle when it covers everything from before the buyers know who you are, through prospecting, opportunity management, and account management.

Sales 217