The Chapman Group

DECEMBER 8, 2020

It is understood that within many organizations there are existing account managers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic account management. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager).

Account Management 133

Account Management Management Value Proposition Account Planning 133

The Chapman Group

AUGUST 23, 2020

It is understood that within many organizations there are existing account managers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic account management. Some organizations have also chosen the terms GAM (Global Account Manager), and CAM (Corporate Account Manager).

Account Management 78

Account Management Management Value Proposition Account Planning 78

KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). Defining Skills & Competencies.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Revenue Storm

FEBRUARY 15, 2022

Even when I was leading a $400 million global accounts organization. Here is an example for a strategic account manager: Sales Plan: $2,000,000. Here is a sample activity plan for a strategic account manager: Five Clients. That provides 45 potential sales targets across five accounts.

Value Proposition 78

Value Proposition Global Accounts Sales Account Management 78

SalesGlobe

FEBRUARY 9, 2022

But there are principles of finance that if you apply them to sales, including incentive plans, you can accelerate what you do. We really try to understand who the customer is and what our value proposition is to that customer. The highest level value proposition is usually communicated at a company level.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52