Account Based Marketing interview by Pfizer COE
Cosawi
JULY 14, 2021
We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. It takes two to tango . Dominique is a panelist and keynote speaker in Europe and the U.S.
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