Account marketing Acquisition Advertising Decision-making 
Red Star Kim
JUNE 15, 2023
Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.
Arpedio
MAY 30, 2022
McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.
Strategic Communications
OCTOBER 3, 2023
Gartner defines them as experiences that “change customers’ understanding of their own needs and make them feel more confident moving in a new direction.” Exactly where marketing leaders are spending their increasingly tight budgets also points to some current trends. Video, she says, makes that happen.
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