The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media
Red Star Kim
APRIL 12, 2023
Previously, my proactive activities were large projects that I took on e.g. implementing an experience database, a tidy up of our CRM systems. Traditional marketing models (e.g. RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage). Do you feel there is a lot of crossover between them?”
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