Remove Account marketing Remove Acquisition Remove Decision-making Remove Publishing
article thumbnail

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

article thumbnail

The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

Gartner defines them as experiences that “change customers’ understanding of their own needs and make them feel more confident moving in a new direction.” Exactly where marketing leaders are spending their increasingly tight budgets also points to some current trends. Video, she says, makes that happen.