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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

The responsible use of resources, she says, can have positive impacts like these: optimizing assets and engagements; measuring marketing’s value; making agile, better business decisions; showing corporate social responsibility; operating as a profit center; and creating competitive differentiation.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

million companies that are active but not required to file accounts and 6 million companies that are no longer activie. or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. How should firms identify their strategic accounts? Used for building lists with over 300 search criteria.