Account marketing, B2B, Client Relationships and Key Account Management

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Key Account Management

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates.

Key Account Management

Key Account Management Account Management Management Client Relationships

Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

Key insights raised by delegates included View marketing qualifications from a professional services perspective – Half the delegates had marketing qualifications. It was interesting to learn how Business Development Executives work with managing client relationships”.

CRM

CRM Marketing Interpersonal Skills Client Relationships

Strategic Accounts Today

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Proactive marketing and business development executives – CRM, internal engagement and career insights

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