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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

43% Yes – but it differs for some teams, territories and clients 17% Yes – the same across the firm 17% No – each client team adopts their own approach 25% No – we are developing it at present How good are your KAM information systems?