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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

DECEMBER 19, 2023

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. It wanted to raise the profile of new lead lawyers and support cross-selling with commercial clients in Hertfordshire, Bedfordshire and Buckinghamshire.

Media 130
Media Insurance Marketing Emotional Intelligence 130
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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

DECEMBER 5, 2023

kimtasso.com) Demonstrate the value of marketing and business development – Sometimes, M&BD is seen as a last resort to “jazz things up”. “We And it is hard to argue with evidence of client sentiment or competitor action. We have to work hard to show how we can add value if involved at an earlier stage (e.g.

CRM 130
CRM Marketing Interpersonal Skills Client Relationships 130
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