Account marketing Business Planning Finance Value Proposition 
Red Star Kim
MARCH 6, 2023
We obtain data about our external environment – using a PESTLE analysis , competitor analysis and understanding trends in our markets, sectors and clients. Then we consider data about our internal environment – our finances, our people, our services, our marketing and business development, our systems, our culture etc.
Hubspot Sales
MARCH 18, 2019
BTS identifies several unique skills critical to a key account manager's success: 1. A key account manager must have an intimate, sophisticated understanding of her account's strategy, market position, finances, products, and organizational structure. Your targets for the account. Understand the Company.
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