Account marketing Co-Creation Decision-making Digitalization 
Red Star Kim
JUNE 15, 2023
42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?
Strategic Communications
OCTOBER 3, 2023
One of the main goals of catalytic marketing is to create experiences that can help marketers do less and get more. One catalytic digital experience matters even more than having a large number of memorable brand interactions and rating all of them as high-value,” Gartner concludes in a recent report.
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