Remove Account marketing Remove Decision-making Remove Digitalization
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Crack the Consulting Code: Top 10 Digital Transformation Frameworks

Flevy

Based on sales and downloads of the FlevyPro frameworks , here is what we found to be the top 10 Digital Transformation frameworks used by management consultants. Enhanced Decision-Making : Augmented intelligence can provide deeper insights into business operations, customer behavior, and market trends, enabling more informed decision-making.

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What is predictive sales in B2B wholesale?

QYMATIX

Utilising ERP data with AI makes Predictive Sales a unique crystal ball for B2B wholesalers or component manufacturers. If required, the ERP data can be supplemented with customer interactions and market trends to increase the accuracy of the forecasts. Loyal customers appreciate market-driven prices.

B2B 52
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

However, top-down analysis and decision-making ensures that the various units are working towards the firm’s goals (a “one-firm approach”) and making tough choices between competing interests. Whilst the target markets for commercial properties and advice might be similar (e.g.

Marketing 130
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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. Increasingly, we are working with a P2P (Person-to-Person) model.

Media 130
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Hooks, Headlines and Hard-Wired Words: 11 ideas for better writing

Red Star Kim

Digital marketers will tell you that the first two words are the most important. Other cognitive biases were considered Book review: Nudge: Improving decisions about health, wealth (kimtasso.com). Make the reader feel smart. And it’s beautifully explained here How to Make Your Readers Feel Smart (jessicabrody.com).

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Key takeaways from SAMA’s Annual Conference

Arpedio

McKinsey (see graphic below) investigated thirty go-to-market channels (e.g., digital advertising, social media, email, phone, in-person) and found that a multi-channel approach increased sales effectiveness by 10% from 2020 to 2021. Companies need to ensure alignment between sales and marketing for their key and strategic accounts.