Red Star Kim

JUNE 15, 2023

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. And a social media brand campaign on the theme “Some things just go together” (e.g.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. It has been really interesting to hear the different platforms others use for events and social media and how they work for their firms”. Another delegate commented “Be confident, have a solid plan and solid support from a colleague outside of marketing/BD i.e a partner”.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130