Remove Account Planning Remove Business Planning Remove CRM Remove Global Accounts
article thumbnail

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

It is used by sales and account management teams to understand how customer organizations work, identify key decision-makers, and plan their course of action. Digital Key Account Management The use of digital tools and platforms to manage relationships with key accounts is Digital Key Account Management.

article thumbnail

Top 5 Account Management Best Practices to Drive Real Customer Centricity

Revegy

Feedback mechanism-input into the business planning process and product roadmap. Key Account Selection. Examining multiple factors like an account’s current value, future potential, and strategic fit enables companies to execute focused plans based on building a long-term partnership with a client.

article thumbnail

5 Ways Account Management Drives Customer Centricity

Revegy

Feedback mechanism-input into the business planning process and product roadmap. Key Account Selection. Examining multiple factors like an account’s current value, future potential, and strategic fit enables companies to execute focused plans based on building a long-term partnership with a client.