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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Digital Key Account Management The use of digital tools and platforms to manage relationships with key accounts is Digital Key Account Management. It involves the use of a combination of connected applications like Key Account Management Software , CRM software, data analytics, and communication tools.

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Top 5 Account Management Best Practices to Drive Real Customer Centricity

Revegy

Feedback mechanism-input into the business planning process and product roadmap. Key Account Selection. Examining multiple factors like an account’s current value, future potential, and strategic fit enables companies to execute focused plans based on building a long-term partnership with a client.

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5 Ways Account Management Drives Customer Centricity

Revegy

Feedback mechanism-input into the business planning process and product roadmap. Key Account Selection. Examining multiple factors like an account’s current value, future potential, and strategic fit enables companies to execute focused plans based on building a long-term partnership with a client.