Remove Account Planning Remove Business Planning Remove Customer Success Remove Global Accounts
article thumbnail

The Business Review: a modern classic, so important also during difficult times

KAM With Passion

With this in mind, large accounts might be managed with full-fledged BRs whereas smaller customers are managed with less frequent and simpler meetings or even remotely. When a supplier uses a Customer Success team as part of their support model, this can influence the format and frequency of Business Reviews.

article thumbnail

65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

It is used by sales and account management teams to understand how customer organizations work, identify key decision-makers, and plan their course of action. Customer Success A function within a company that is focused on ensuring customer satisfaction, retention, and long-term value.