Remove Account Planning Remove Client Development Remove Client Relationships Remove Value Proposition
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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Sales people won the clients. Key account managers kept them. More resources and attention on the needs of existing customers changed client relationships. Limited access to the client and usually via gatekeepers Preferred Partner. And everyone was happy (mostly - some clients are never satisfied!).

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How to systemise account management in your agency, with Alex Raymond

Account Management Skills

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. – the value of running quarterly business reviews.