Remove Account Planning Remove Co-Creation Remove Global Accounts Remove Negotiation
article thumbnail

How to define a strong KAM Training Path

KAM With Passion

For Key Account Managers, although this representation is somewhat oversimplified, it is essentially about mastering the design and implementation of a relevant and impactful Key Account Plan and overcoming the challenges of implementation. Basic – Module 1: KAM Strategy & Methodology, Module 2: Key Account Planning.

article thumbnail

Artificial Intelligence and the Augmented SAM

Mercuri International

In fact, we see purchasing departments at your strategic accounts using AI to make purchasing decisions, score vendor performance, and build predictive pricing models to apply in negotiations with you. AI tools to augment the SAM might include: Embedded tools to predict strategic account growth areas. Create digital twins.