Remove Account Planning Remove Co-Creation Remove Shareholders Remove Value Proposition
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Ten insights on the future of SAM

Strategic Account Management Association

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Moderator: Jim Ford, Chief Commercial Officer, Solecta, and Chairman, SAMA Board of Directors.