Strategic Account Management Association

JULY 13, 2021

Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? The pandemic has forced organizations to pivot and reinvent how they engage with customers. This last year has certainly proven this saying.

Account Management 591

Account Management Innovation Co-Creation Organization 591

Cosawi

FEBRUARY 27, 2023

Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan. awareness marketing”) packaged as account-based marketing. Because teams start from the customer’s point of view rather than a product or even campaign orientation.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Cosawi

DECEMBER 28, 2021

One role of the executive sponsor, then, is to balance that can-do attitude – i.e., the ability to respond to continuous change – with the collaboration and alignment needed to create the value offer. Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. .

Leadership 52

Leadership Co-Creation Account Management Decision-making 52