Strategic Account Management Association

JULY 13, 2021

They can provide change management, business processes and a strategic account toolbox for an aligned way of working. They can prioritize what needs to be done, from aligning business leaders and upskilling the strategic account managers to providing an aligned, integrated business process.

Account Management 591

Account Management Innovation Co-Creation Organization 591

SBI

JULY 1, 2020

Organizations that understand the true value of account planning, identify untapped revenue potential while delivering strategic customer value. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Deepen Customer Insights.

Account Planning 72

Account Planning Decision-making Stakeholders Leadership 72

Cosawi

FEBRUARY 27, 2023

Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan. awareness marketing”) packaged as account-based marketing. Because teams start from the customer’s point of view rather than a product or even campaign orientation.

Marketing 52

Marketing Suppliers Investors Account Planning 52