Strategic Account Management Association

OCTOBER 26, 2021

One role of the executive sponsor, then, is to balance that can-do attitude – i.e., the ability to respond to continuous change – with the collaboration and alignment needed to create the value offer. Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset.

Account Management 520

Account Management Co-Creation Leadership Decision-making 520

Cosawi

DECEMBER 28, 2021

Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical to leverage the role as an accelerator and create executive accountability within the account team. Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. .

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Cosawi

FEBRUARY 27, 2023

The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. We also have noted the presence of separate workflows, which are often in conflict between the marketing campaign plan and the sales account plan.

Marketing 52

Marketing Suppliers Investors Account Planning 52