Account Strategy Article Negotiation Value Proposition 
Cosawi
JANUARY 29, 2024
In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. ABM has gained prominence for its ability to provide personalized, laser-focused marketing to key accounts.
KAM With Passion
JUNE 20, 2021
This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. These cover general business acumen as well as sales and negotiation skills and competencies.
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