Cosawi
JANUARY 29, 2024
In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. This insight enables Thales to align their offerings with the unique needs of each account.
KAM With Passion
JUNE 20, 2021
For Key Account Managers, although this representation is somewhat oversimplified, it is essentially about mastering the design and implementation of a relevant and impactful Key Account Plan and overcoming the challenges of implementation. These cover general business acumen as well as sales and negotiation skills and competencies.
Arpedio
MARCH 26, 2024
Differentiating from Sales and Post-Sales Strategies While pre-sales, sales, and post-sales strategies are interconnected and complementary, they serve distinct purposes: Pre-Sales Strategy: Focuses on activities and processes that occur before the sale, such as lead generation, lead qualification, customer profiling, and solution development.
ProlifIQ
JUNE 21, 2023
By conducting thorough market research, analyzing customer data, and staying abreast of industry trends, account managers can identify these white spaces and develop strategies to capitalize on them. This approach helps maximize revenue potential and strengthen the account’s overall value proposition.
SmartKarrot
FEBRUARY 17, 2021
Identify opportunities to provide value-add services to the customers and generate proposals. Negotiate and close renewals with existing customers. Identify opportunities for new use cases, integrations, and program expansions and, collaborate with account executives to ensure successful renewals.
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